Make the scene. One of the flagship ‘brands’ of Restaurant Associates, Brasserie, in The Seagram Building in New York City, is the New York classic if ever there was one — hip and trendy with a stylish clientele and authentic French bistro food. With an ambiance designed as much for ‘viewing’ as eating, our suggestion was simple: focus on your core attribute, make it memorable and carefully target your customers with the message “if you want to see, be seen, and make the ‘scene’, this is the place to do it”. The message was delivered through trendy lifestyle and tourist publications, collateral and post cards.

Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.