New brand creation, mythology, identity and packaging

Guayabera Rum

A large beverage company asked us to develop new concepts for a flavored rum. We chose guava, with the name Guayabera — a classic men’s shirt worn in the Caribbean and Central America, immediately instilling certain brand attributes as being authentic, with distinctive style. We created the mythology and brand essence for each idea — with different approaches meant to resonate with our target consumer and their real or imagined lifestyles. 

Brand Robertson presented the concepts as adcepts, complete with mythology and bottle designs — each distinct and compelling — strong enough to stand out and become a demand brand in a crowded category of premium rums.

The Legend of the Guayabera.

Guayabera. Autentico Ron.

Guayabera. Energía y Musica.

Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.