Sometimes, the rock solid, killer idea is right in front of you. In the case of Carineña, a somewhat lesser-known wine region in Spain, it was the stony soil. In combination with topography and climate, that stone-laden soil did some kind of magic with grape vines. And from magic grape vines, come magical wines. Carineña. It was all about the rocks. And it turns out when it comes to wine, rocks rock.
We launched the brand in the US in 3 weeks, with website, trade and consumer print and digital, collateral, media kit and event graphics to accompany a two city Tapas Tour to media and trade.
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