Wow! I remember that. We leveraged the incredible portfolio of Hasbro Games Group—and focused on the nostalgic recall of parents, and the games they played as kids. They are still here today for them to enjoy with their children, and strongly suggested they spend a night of quality time together, interacting and having fun. Executed on-pack, in-store as posters, point-of sale, floor-talkers, shelf-talkers, print and TV as ‘Family Game Night’. Also utilized to the trade as a very compelling reason to buy Hasbro.
Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.