Perfection. Frozen In Time.
Rémy Cointreau came to us with a challenge—get people to demand Iceberg Vodka at the bar. The product point of differentiation — water from pure icebergs, gave us a way to motivate people to say "I'd like an Iceberg Tini". We created branded drinks that could only be made from an 'Iceberg', and promoted these on-premise and in entertainment and club-oriented publications.
Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.