Kobrand imports and markets an enviable portfolio of brands representing virtually every major wine region of the world and its most iconic specialty spirits. Family owned since its founding, Kobrand attributes its success to a single guiding principle that describes the people, products and relationships behind it: quality.

As agency of record, we developed consumer sales promotion programs supported by advertising and trade initiatives. Following is a very small sampling of some of the work produced.

Sequoia Grove

Although the wines of the Sequoia Grove Winery in the Napa Valley were highly regarded by critics, they were virtually unknown outside of California. To put the brand on the map, we went with print advertising and a brand-centered “green" consumer promotion that enlisted winedrinkers in the fight to save the redwood forest in Sequoia-King's Canyon National Park. That’s what you call a win-win situation.

Louis Jadot
The world's most invited wines.

The high quality of Louis Jadot wines had long since propelled the brand into being among the best-known and best-selling in the world. To leverage the brand’s popularity into a position of true leadership and stimulate additional sales, we simply reminded consumers of the essential difference between a bottle of wine and a bottle of Jadot — the perfect pair with beef, with fish, with life. Joy.

Italian Wine Portfolio

With a very limited budget, and a very strong, but not well-known portfolio of Italian wines, Kobrand wanted the trade to understand that they were as fluent in Italian wines as they were in the French wines they were so well known for. Small space ads, premium items, promotional contests and point of sale support got the trade involved and let them know Kobrand really knows Italian—”Capisce?” 

Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.