Vive la difference. To crack the highly-competitive U.S. market, we positioned Sabela, Australia's leading ad serving and tracking company as the only independent choice. Unlike category leaders DoubleClick and cmgi, Sabela didn't buy, sell or plan online advertising. Communications tightly focused on Sabela's unique combination of objectivity, proprietary targeting technology and commitment to first-rate customer service helped the company double its client base and triple the number of ads served in less than 6 months, ultimately leading to a $70 million acquisition by 24/7 Media within 9 months of the U.S. launch.

Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.